SHOPFAIR UK LTD PRIVACY AND COOKIES POLICY:

To provide you with the advertising services you have ordered, we need information about you.
If you use our Web site, ‘Shopfairuk’ Business or any of our other advertiser-focussed websites, you are in control of what information we collect about you, but if you choose not to share your information, you may not be able to access or use some areas of our websites.

We will collect information about you when you:
 use our online services;
 advertise with us;
 ask for a free line entry (a listing of your business details which we will include in our services for free);
 order directories or any of our other products and services;
 apply for credit with us;
 register to use Shop Fair, Business or any of our other advertiser-focussed websites;
 register for, or attend, a Shopfairuk Live or any other seminar, conference, workshop, training course or networking event we advertise and/ or provide;
 set up, look at, or change your profile or account with us;
 ask for information from us;
 give us a testimonial or other feedback;
 enter competitions, prize draws or other special promotions; and
 fill in surveys.
We may ask other organisations for information about you, for example, if we check your credit rating or credit score, before we provide credit to you to allow you to buy advertising. We also buy business information from other organisations, so we may get information about you from those organisations.

The information we collect and hold about you may include your:
 name (first and last name);
 business name;
 job title;
 business address;
 phone and/or mobile phone numbers;
 email address;
 Shopfairuk account number (sometimes we call this your SAP/login number);
 bank account, debit card and/or credit card details;
 date of birth;
 credit history, credit rating or credit score;
 password details, answers to security questions (for example your mother's maiden name) or both; and
 any other information you may give us when you write to us or contact us in other ways.

When you register on Shopfairuk.com, shopfairuk Business or any of our other advertiser-focussed websites, we collect your email address. We may use it for account administration and for added security. We may use your email address to send you a confirmation of any order or booking you make, if you ask for our products or services and to confirm any profile or account changes you make. We might also use your email address to bring you news such as changes to the way you can use Shopfairuk directory, Shopfairuk Business or any of our other advertiser-focussed websites or new services and special offers we think you might be interested in. For more information on direct marketing and how to change your preferences, please read section 4 - Direct marketing and how you can change your marketing preferences

Cookies are information files stored on your computer that help websites remember you. We and our business partners collect information about your use of our websites through cookies. For more information on how we use cookies and how to opt out of using them, please read section 10 - the use of Cookies on our websites and how you can reject them.

We may record or monitor calls that you receive from us, or make to us. We do this for security and training purposes and to improve the service we provide to you.

Whenever you give us your personal information, legally we have to use it in accordance with the terms of various privacy laws, including the Data Protection Act 1998 (we refer to these laws in this privacy policy as the 'privacy laws').

When you give us information while using Shopfairuk database, shopfairuk Business or any of our other advertiser-focussed websites, we will use it for the purposes set out in this privacy policy, on the data entry forms, in any relevant terms or conditions and on pages or emails which link to the data entry forms.

Our Keyword Search Tool allows you to search for keywords being used to find businesses on shopfairuk.com and the number of searches being made against different keywords. When you use our Keyword Search Tool, we will store your email address and will use this information to identify any activities that are prohibited under our online services conditions of use. We collect this information from everyone that uses the Keyword Search Tool.

If you use Shopfairuk Site Analyser, we will track the usage of your website or other online advertising. We will aggregate information about the use of your website or other online advertising with that of our other customers. We will remove all personally identifying information before aggregating this data.

We may use the information you give us about yourself when you register on shopfairuk.com, shopfairuk Business or any of our other advertiser-focussed websites to build up a picture of your interests. We may then use this information to try to make sure that when you visit our websites, you don't miss offers and information that might interest you. This is called advert targeting.

We may collect information about activity on shopfairuk database, Shopfairuk Business or any of our other advertiser-focussed websites, or we may use other organisations to collect the information and to share the results with us. We use this information to:
 analyse statistics;
 track pages and paths used by visitors to our websites;
 target the banner adverts on our websites and on the websites of other organisations; and
 track the use of our internet banner adverts and other links from our marketing partners' websites to our websites.
For these purposes, we and the other organisations we use keep information on the path you take to get to our websites and on some of the pages you visit on our websites, using cookies and web beacons. You cannot be personally identified from the information that we or these other organisations collect. For information about web beacons, or the organisation we use (including how to decline their cookies), please read section 10 – Cookies on our websites and how you can reject them.

If you advertise with us, ask for a free line entry, order our directories or any other products and services, register for or attend one of our events, apply for credit with us, set up, look at or change your account details or contact our customer services team, we will record your personal details. Your information will be used in the first place to provide the products, services or information you have asked for. We keep the information you provide and may use it for several purposes, including:
 accounting, billing and audit;
 credit checking or screening;
 credit, debit or other payment card verification and screening;
 debt collection;
 safety, security, health, administrative and legal purposes;
 analysing statistics, the market and marketing information;
 developing, testing and maintaining systems;
 studies, research and development;
 advertiser or user surveys; and
 customer services and to help us in any future dealings with you, for example by identifying your requirements and preferences.
For these purposes we may disclose your information to one or more of the other organisations listed in section 5 – Who we may share your personal information with.

If you give us feedback, we may use it to improve our products and services and we may publish it online or offline to promote our business, products and services. We will ask for your permission before we publish it.

For information on how we may market to you, please read section 4 - Direct marketing and how you can change your marketing preferences.

Every now and again, we may ask you how we are performing or for your opinion on our products and services. When we do surveys we may use cookies and combine the information collected by those cookies with your answers. We will make sure that the survey results do not identify you, or anyone else who fills in our surveys.

We may contact you:
 about any product or service you have asked for or ordered, in order to provide you with that product or service;
 about any free line entry you have asked for, in order to process your request;
 about information you have asked for, in order to answer your request;
 if you have given us feedback, to discuss that feedback or ask your permission to publish it;
 if you have chosen to receive further information from us;
 to invite you to take part in surveys about our products and services (it is always up to you whether you want to take part); and
 for marketing purposes, unless you tell us to stop (for more information, please read section 4 – Direct marketing and how you can change your marketing preferences.

We offer you the chance to receive important news from the Yell group and information about our products and services, such as changes to the way you can use Shopfairuk Directory, Shopfairuk Business or any of our other advertiser-focussed websites and new services and special offers you might be interested in. We may use your order history to send you information we think you may be interested in.
Unless you tell us otherwise, when you sign up for a free line entry or register or attend one of our events, we will contact you every now and again to see if you are interested in buying any advertising from us. If you order any of our products and services, we will contact you every now and again with news from the Yell group, with information about our products and services and to see if you would like to renew or buy more advertising from us. We will ask you if you want to receive direct marketing if you:

 register for Shopfairuk Directory, Shopfairuk Business or any of our other advertiser-focussed websites;
 register or attend a Shopfairuk Live event or any other seminar, conference, workshop, training course or networking event we advertise and/ or provide; or
 enter a competition, prize draw or register for a promotion with any company in the Shopfair group.
Unless you tell us otherwise, we may contact you by phone, post, email, text message or any other way (electronic or otherwise). We will normally send you direct marketing by email if we have your email address.
If you would like us to stop sending direct marketing to you, we offer simple ways for you to tell us to stop. Whenever you receive direct marketing from us, we will tell you how to unsubscribe. Also, if you are registered on Shopfairuk.com, you can change your marketing preferences at any time by logging on and changing the marketing preferences in "Your Profile". If you prefer, you can also change your marketing preference by phoning or writing to our customer services team using the address or phone number below.

Customer Services:
Shop Fair UK Ltd,
Registered Address: 112-116 Whitechapel Road, 3rd Floor
London E1 1JE, UK
Telephone: 020 7247 6460 (Monday to Friday 10:00am to 5.00pm, excluding weekend and bank holidays)

If you tell us that you do not want to receive direct marketing, we will still contact you in order to confirm and carry out any requests or orders you make with us and for administration purposes.
If you previously chose not to receive direct marketing, but you have changed your mind and would now like to receive news, information and special offers from us, you can sign up again at any time through Shopfairuk or shopfairuk Business. Simply log on to your shopfairuk account and change the marketing preferences in "Your Profile". If you prefer, you can also change your marketing preference by contacting our customer services team using the details above.

We may need to share your information with other organisations to provide you with the products, services or information you ask for. We may pass your information to one or more of the following organisations:
 other companies in the Shopfairuk group;
 credit checking or screening service providers;
 payment processing organisations (such as PayPal);
 debt collection agencies;
 data processing companies;
 mailing houses working on our behalf;
 research students, universities and other research and development organisations;
 government and enforcement agencies, such as Trading Standards, and the police.
Occasionally, this may involve sending your information outside the European Economic Area. For more information, please read section 6 – Disclosure of your personal information.
Unless you ask us not to at the time we collect your personal details, we will pass them to Experian Limited, who may use them for marketing or sell them to other organisations for marketing purposes. If you do not want to receive direct marketing from Experian or these other organisations, you should contact them directly.
If you advertise with us, we may share any business address you give us with your customers on a case by case basis if there is a genuine consumer dispute, whether or not your address is published in your advertising and whether or not you agree for us to share it.
Every now and again, we receive requests for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your personal information, we will provide it to the organisation asking for it.

6.1 When we use your information as described in section 2 - How we will use information we collect about you, this may occasionally involve sending your information outside the European Economic Area (EEA). Where we do this, we make sure that appropriate steps are taken to protect your personal information and your rights. By providing us with your personal information, you agree that we may transfer, store and process your information outside the EEA.

6.2 Those third parties that process information such as process credit card payments and provide support services for us. In addition, we may need to provide your information to any delivery restaurants (“Delivery Restaurants”) that you have placed your order with. By submitting your personal data, you agree to this transfer, storing or processing. Shopfairuk will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

6.3 If you have consented we may allow carefully selected third parties, including marketing and advertising companies, our affiliates and associates, to contact you occasionally about services that may be of interest to you. They may contact you by telephone, SMS as well as by e-mail. If you change your mind about being contacted by these companies in the future, please let us know by using the contact details set out and/or by amending your profile accordingly.

6.4 If our business enters into a joint venture with, purchases or is sold to or merged with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors.

6.5 We may use the information that you provide to us if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation; or in order to enforce our Website Terms and any other agreement; or to protect the rights of Shopfairuk, Delivery Restaurants, shops or others. This includes exchanging information with other companies and other organisations for the purposes of fraud protection and prevention.

You can view and update your personal details quickly and easily by logging onto Shopfairuk Directory.
If you prefer, you can also update the personal details we hold by phoning or writing to our customer services team using the address or phone number below.
Customer Services:

Shop Fair UK Ltd,
Registered Address: 112-116 Whitechapel Road, 3rd Floor
London E1 1JE, UK
Telephone: 020 7247 6460 (Monday to Friday 10:00am to 5.00pm, excluding weekend and bank holidays)

If you write to us or email, we may phone you or email back to check the details that you have given us.

We take the security of your personal information very seriously. We have put in place technology and security policies which are designed to protect the personal information that we hold about you. We also follow the strict security procedures that privacy laws require. These cover storing, using and releasing any information you have provided, and preventing unauthorised access or use. For more information on how shopfairuk Directory protects the security of your information, please read the Shopfairuk terms & conditions. For more information on how shopfairuk Business protects the security of your information, please read the Shopfairuk Business Privacy and cookies policy which is available on Business web directory.

Our websites contain hyperlinks to websites that are owned and operated by other organisations. These websites have their own privacy and cookie policies, and we urge you to read them. They control how your personal information is used when you give it to these other organisations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products or services that are on or accessible through those websites or for the privacy practices of websites run by other organisations. If you use these other websites you do it at your own risk.

Cookies are small amounts of information which we store on your computer. Unless you have told us you object, our system will issue cookies to your computer when you use the Website (whether you are a registered or non-registered user). Cookies make it easier for you to log on to and use the Website during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you do that, you may not be able to use some features on the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site. Please note that our advertisers may also use cookies, over which we have no control.
Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers.
Your browser also generates other information, including which language the site is displayed in, and your IP address. An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our websites. We do not use your IP address to identify you personally.
We only keep cookies for the duration of your visit to our website, except where you save your login name as referred to above.
We do not store any of your personal information in any type of cookie. We do not link cookies to information you have given us during registration. We only use cookies to help us make the services we offer on our websites better for all our advertisers.
If you do not want a website to create a cookie on your computer, most web browsers provide the option to disable them. However, our websites may not work properly if you reject our cookies.
If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium's website or visit the Interactive Advertising Bureau's website.

A web beacon - sometimes called a clear GIF (Graphics Interchange Format) or pixel tag - is a line of code that we have installed on some of our pages to help us learn more about how our visitors make use of the content and services that we offer, and to count how often people visit different areas of our websites. A web beacon is invisible to you and doesn't affect the content you see.
Web beacons help us provide a better service to you by allowing us to understand which areas of our websites are more popular with visitors than others. We do not use web beacons to collect any personal information about you, but they allow us to build up general information about how people use our sites. Certain pages on our websites may also contain web beacons put in place by our advertising agencies so that we can measure how useful our advertising on other websites is. Web beacon files let our agency recognise a unique cookie on your web browser, which in turn means we can learn which adverts bring users to our websites. The web beacon only records a limited amount of information that includes the cookie number, the page ID and the time and date you accessed the page. It does not contain your name, address, telephone number or email address.

You have the right to ask us not to use your personal information for marketing purposes. We will usually tell you when we collect your personal details if we are planning to use them for marketing purposes or if we plan to pass them to any other organisation for marketing purposes. For more information, please read section 4 - Direct Marketing and how you can manage your marketing preferences.
You have the right to see the information we hold about you (“Access Request”) and to ask us to make any changes to ensure that it is accurate and up to date. If you wish to do this, please contact us using the contact details set out in section 8 below. In the event that you make an Access Request, we reserve the right to charge a fee of ten pounds (£10.00) to meet our costs in providing you with details of the information we hold about you.
If you prefer, you can also change the personal details we hold by contacting our customer services team using the address or phone number below.
Customer Services:
Shop Fair UK Ltd,
Registered Address: 112-116 Whitechapel Road, 3rd Floor
London E1 1JE, UK
Telephone: 020 7247 6460 (Monday to Friday 10:00am to 5.00pm, excluding weekend and bank holidays)

We may update this privacy policy from time to time so you may want to check it each time you give us personal information or look at or change your personal details on our websites.
Any changes to our Privacy Policy will be posted to the Website and, where appropriate, through e-mail notification.

13.1 We take steps to protect your information from unauthorised access and against unlawful processing, accidental loss, destruction and damage. We will keep your information for a reasonable period or as long as the law requires.

13.2 Where you have chosen a password which allows you to access certain parts of the Website, you are responsible for keeping this password confidential. We advise you not to share your password with anyone.

13.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to:
Shopfairuk Ltd,
Registered Address: 112-116 Whitechapel Road,
, 3rd Floor, London E1 1JE,UK
or call on telephone. 02072476460 (Monday to Friday 10:00am to 5.00pm, excluding weekend and bank holidays).



Updated on 19 September, 2011

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